CBD 101

About CBD

CBD, which stands for cannabidiol, is a chemical compound found in the cannabis plant. It typically comes from the hemp plant, which contains less than 0.3 percent of tetrahydrocannabinol (THC). Unlike THC, CBD is not psychoactive and will not get you high. Thanks to CBD’s effect on the endocannabinoid system, this popular ingredient is being utilized in a number of ways that contribute to a fuller and more vibrant life, including: to help alleviate the effects of inflammation after exercise, aid in relief from daily stress, help promote a sense of calm and wellbeing, help support a healthy sleep cycle, and improve the look and texture of the skin.*

It’s important not to confuse CBD with hemp seed oil—the oil extracted from the seeds of the hemp plant—as hemp seed oil does not contain any cannabinoids. CBD, however, is transforming the world of wellness with its increased use in a wide variety of products and formulas. With new studies emerging on its effectiveness and impact, CBD is creating a profound shift in the way we address health and wellness.


We believe you should have the highest quality CBD available on planet earth.

the science of CBD

What is CBD?

Cannabidiol (kan-uh-buh-dahy-uhl), or CBD for short, is a chemical compound found in the Cannabis plant. While there are a number of Cannabis plant species, CBD is usually extracted from the flowers of the hemp plant.

What are Cannabinoids?

“Cannabinoids” (or “phytocannabinoids”) is a term used for the group of 100+ chemical compounds found in the Cannabis plant. Each has its own properties and effects on the body that researchers are uncovering every day.

What are Terpenes?

Terpenes are aromatic hydrocarbons found in plants. They are the reason lavender, eucalyptus, and orange have their distinct smells. Aromatherapy oils and other holistic medicine relies on the mood lifting properties of terpenes. The cannabis plant contains over 100 terpenes, with beneficial properties that work together with cannabinoids.

The Endocannabinoid System

The human body also utilizes its own version of cannabinoids through a vast biological system called the Endocannabinoid System (ECS). ECS regulates important processes in the body including pain, mood, stress, and sleep in order to maintain perfect balance—homeostasis.


Our bodies are constantly regulating temperature, hydration, oxygen levels, internal pressure, etc. to keep the body in balance and achieve homeostasis—equilibrium with all of your physiological processes. Disturbances can result in feeling poorly, pain, and disease. CBD helps prevent these disturbances, by telling the Endocannabinoid System to produce cannabinoids.


CBD is rapidly transforming the world of wellness and creating a profound shift in the way we address health. Scientists are seeking answers about how CBD impacts the way we feel and function. Researchers continue to study the effects of CBD on the body, including its ability to assist in a number of ways including:

Overall Wellness • Stress • Sleep • Pain • Anxiety • Inflammation • Skin Redness • Skin Tone • Acne • Fine Lines • Radiance


We use full-spectrum CBD oil, which contains all the naturally occurring compounds in the plant, such as essential oils, fatty acids, terpenes, and other cannabinoids. Full-spectrum CBD has been found to be more effective than CBD isolate, as it incorporates the “entourage effect,” which magnifies the plant’s benefits when all the compounds work together.

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